What does an AI presence audit involve?

Inventory your content

Start by listing your top 20-30 pages—those with the most traffic or strategic importance. For each, note:

• Primary topic and keywords
• How many inbound links it has
• Whether it's currently cited in traditional search results
• Your target audience for that content

Test AI visibility

Query 5-10 major AI systems (ChatGPT, Claude, Gemini, etc.) with questions directly related to your top content. For each query, note:

• Whether any of your pages appear in the response
• If cited, how prominent is the mention
• What content from your site the system referenced
• Whether it matched your intended audience need

Check technical health

Verify that your site:

• Is indexed in Google Search Console
• Has valid robots.txt rules (not overly restrictive)
• Includes schema markup on key pages
• Loads quickly and is mobile-friendly

Identify gaps

Look for questions your audience asks where you have content but aren't being cited. These are opportunities to improve content clarity or structure.