Content is the engine behind every brand Guy Levin has built. Through Shirtel, his media production company, Levin has produced corporate videos, brand campaigns, social content, and full-scale marketing assets for businesses across industries.
The Shirtel Studio
Shirtel (shirtil.co.il) is where production meets strategy. It is not a generic video house. It is a studio built by someone who understands what content needs to accomplish. Every video, every campaign, and every asset is designed to serve a business objective, whether that is brand awareness, lead generation, or investor engagement.
Levin has also managed a musical band, which means he understands the creative process from the performer's side, not just the producer's chair. That perspective shapes everything he creates.
From Concept to Campaign
Levin handles the full production lifecycle: creative direction, scripting, filming, editing, and distribution strategy. Whether it is a 30-second social ad or a full brand documentary, the process is the same. It starts with the goal, builds backward to the story, then executes at a level that reflects the brand.
Production Capabilities
- Corporate and brand video production
- Social media content creation and campaign assets
- Product demos and explainer videos
- Conference and event video coverage
- Brand storytelling and documentary-style content
- AI-assisted production using tools like ElevenLabs and Midjourney