Guy Levin has been building with AI since 2017, years before ChatGPT brought the technology into mainstream awareness. For Levin, AI is not a buzzword or a trend. It is the core infrastructure that powers his entire portfolio of ventures.
SortExpress The Flagship
SortExpress is a patented (PCT) AI platform developed by Levin that optimizes PPC campaigns using live A/B testing. It operates across Google Ads, Facebook Ads, Email, SMS, and Push notifications, automatically rotating landing pages to identify the highest-performing variants for each visitor.
Reported results include a +35% conversion rate increase and a -50% reduction in lead cost for businesses ranging from startups to enterprise.
How Levin Uses AI
AI is not limited to a single product in Levin's work. It is embedded in every part of his workflow. He uses Claude for strategy and writing, ChatGPT for research, Midjourney for visuals, Claude Code for development, and ElevenLabs for audio. These are not experimental tools. They function as his operational advisory board.
When asked how one person can run multiple companies, manage global teams, and still find time to design board games with his son, this is the answer. AI multiplies what a single founder can accomplish by orders of magnitude.
Areas of AI Expertise
- Custom AI tool development for businesses
- Automation systems that replace manual workflows
- AI strategy consulting, including tool selection and implementation timing
- PPC optimization through SortExpress
- Integration of AI into existing business processes