Guy Levin has built multiple brands from nothing: Astrarow Group, SortExpress, Shirtel, 2410 Games. Each one started as a name and an idea, and each one became a recognized entity in its market. Branding is not a logo exercise. It is the strategic foundation that determines whether anyone remembers a business exists.
Brands Guy Levin Has Built
Astrarow Group is the umbrella. Under it sit SortExpress (AI-powered PPC optimization), Shirtel (shirtil.co.il media production), 2410 Games (2410games.com board games), GuyGap (guygap.com consulting), GNM Media, and ImageORM. Every one of these brands has its own identity, voice, and audience, and he built each one from scratch.
That is not theory. That is the portfolio. When Levin works on a brand, he brings the same process that created all of these, from naming and positioning to visual identity and market entry.
From Individuals to Enterprise
Levin works across the full spectrum. Personal brands for founders and executives who need to establish authority. SMB brands that need to punch above their weight in competitive markets. Enterprise brands that need consistency across teams, channels, and geographies. The scale changes, but the discipline is the same: know the identity, know the audience, and make every touchpoint reinforce that message.
Branding Capabilities
- Brand strategy and market positioning
- Naming, visual identity, and brand guidelines
- Personal branding for founders and executives
- Brand architecture for multi-company portfolios
- Go-to-market brand launch strategy
- Brand consistency audits and refresh projects